Ashley Photography Blog

Winter Mini Session!

Written By: Ashley Armitage - Nov• 17•14

Winter Mini Session!


Winter Mini Sessions are now available!

30 minutes ~ 10 digital files ~ print release ~ online gallery

ONLY $95!

Limited bookings available!

Call 941-914-0332 or email me for details!!

Share the below image and tag us with your family and friends on Pinterest, Facebook, Twitter, and Instagram -  receive print credit for your 2014 Winter Mini Session online gallery!





Canon C100 Mark II NEW!

Written By: Ashley Armitage - Oct• 29•14

C100 Mark II Digital Video Camera NEW!

For all my wedding/event/ sport videographers and family and friends considering a videographer for their wedding in 2015, I want to share with you the new Cinema camera that Canon announced last week!  C100 Mark II Digital Video Camera

Canon C100 Mark II

My top 5 reasons why any Event, Wedding, Sport and Organization videographers would want to have this in their camera bag by January:

1.  Much better image quality than the 5D, and includes special tools such as peaking, wave form monitor (WFM), ND filter,  better LCD, etc.

2.  Dual Pixel CMOS AF is a standard feature provides a smooth accurate autofocus.  The focus transitions are natural looking and subjects can remain in focus even as they move off center.

3.  Weighs 2.5 lbs.  Easy to maneuver so you won’t be exhausted carrying it for several hours.

4.  Compatible with over 103 Canon EF Series lenses.

5. It’s an ideal camera when focus pulling by a single operator is not feasible, such as when the video camera is attached to steadicams or drones.   The unit can also be remote controlled via any compatible smartphone, tablet, or PC.

There are so many other reasons why you should have this in your bag.  The best part about it, it’s affordable for Super 35mm 8.3 megapixel CMOS sensor camera body.

The Canon EOS C100 Mark II Digital Video Camera is scheduled to be available at the end of December 2014 for an estimated retail price of $5,499.00.

Check out this video Handcrafting Unique Wedding Films put together for you with the
EOS C100 Digital Video Camera



Press release:


Features MP4 and AVCHD 1080/60p Recording, Dual Pixel CMOS AF, Face-Detection Autofocus (AF), Redesigned Viewfinder and OLED Panel, Built-In Canon Log Look-Up Table, and Wireless File Transfer

MELVILLE, N.Y., October 21, 2014 – Canon U.S.A. Inc., a leader in digital imaging solutions, announced today the Canon EOS C100 Mark II Digital Video Camera, the latest edition to the Canon Cinema EOS line of professional Super 35mm 8.3 megapixel CMOS cameras and the second-generation version of the popular Canon EOS C100 Digital Video Camera.

Designed for economical film and video productions such as documentary and remote broadcast crews, wedding and event coverage, indie film productions, as well as film schools and business and government users, the new EOS C100 Mark II Digital Video Camera, features advanced image processing, AVCHD and MP4 1920×1080/60p recording, uncompressed YCbCr output from HDMI, and many other new and enhanced capabilities for improved picture quality, operability, and convenient handling. Delivering a cinematic look with shallow depth of field and high sensitivity in low-light environments, the new EOS C100 Mark II camera weighs just 2.5 lbs. and is compatible with over 103 Canon EF Series lenses, including STM models which can deliver smooth and silent autofocus during filmmaking.

“Canon’s commitment to the advancement of tools for visual expression takes another major step forward with the introduction of the EOS C100 Mark II Digital Video Camera,” said Yuichi Ishizuka, president and COO of Canon U.S.A., Inc. “Drawing on input from Canon’s global community of Cinema EOS camera users and from digital filmmakers using Canon EF lenses – 100 million of which have now been produced worldwide[i] – the Company has added new capabilities to the EOS C100 Mark II from its predecessor that powerfully leverage our considerable expertise in optics, imaging, and digital signal processing. The result is an improved, affordable Super 35mm CMOS digital camera that is designed to provide outstanding HD image quality, operational performance, ergonomics, and workflow convenience.”

Design Enhancements

Optimized for one-person operation, the new EOS C100 Mark II camera has a mobile core design enabling users to choose their preferred style of shooting. The existing design has been enhanced to include a large-size detachable eyecup for the camera’s large 68-degree tilting 0.45-inch 1.23 megapixel color EVF (electronic viewfinder). Clearly marked red trigger buttons on the camera body, top handle, grip, and a built-in mono microphone on the camera body ─ for times when the top handle is not attached ─ can be used to capture basic sound for audio notation or as an aid to audio syncing during post.

Another major redesign of the new EOS C100 Mark II over its predecessor is an innovatively hinged 3.5-inch 1.23 megapixel OLED display panel, delivering 100 percent field-of-view coverage, wide color range support, and improved viewing even in bright sunshine. The new hinge design ─ which folds the panel shut when stowed, protecting the OLED surface ─ opens 180 degrees to reveal function keys and a joystick. The panel can open even further to 270 degrees to deploy against the side of the camera to provide monitoring for directors and other production personnel. Additional design improvements on the camera body include 17 assignable recessed function buttons, dual SD card slots with a transparent cover, and a simplified battery insertion and removal release.

Visual Expression

Previously available only as an optional upgrade for earlier Cinema EOS models, Dual Pixel CMOS AF is a standard feature on the new EOS C100 Mark II, providing enhanced autofocusing capability. The Dual Pixel CMOS AF technology helps provide smooth and consistent autofocus, so that focus transitions are natural looking and subjects can remain in focus even as they move off center. In addition, the compatibility of Dual Pixel CMOS AF with Canon EF autofocus lenses combines outstanding optical tools with a wide range of creative options. It’s ideal for shooting sports, weddings and many more productions where focus pulling by a single operator is not feasible, such as when the video camera is attached to steadicams or drones. The EOS C100 Mark II Digital Video Camera also includes Face-Detection AF[ii], a first in the Cinema EOS camera line, which utilizes contrast detection AF to maintain focus across most of the image plane, an advantage in one-person electronic news gathering (ENG) situations.

Imaging and Recording

Central to many of the new features of the new EOS C100 Mark II Digital Video Camera is its advanced Canon DIGIC DV4 image processor. The Canon DIGIC DV4 image processor separates the RGB output from the camera’s 8.3 Megapixel CMOS imager into three individual 8 megapixel signals (as opposed to 2MB in the EOS C100) for noticeably improved image quality. The Canon DIGIC DV4 processor also includes a new debayering algorithm to help minimize moiré and reduce video noise even at high ISO speeds. (high-sensitivity recording on the camera ranges from ISO 320 to 80,000).

Another important benefit of the Canon DIGIC DV4 processor is Full HD recording in both the high-quality professional format AVCHD or the popular web-friendly MP4 format at a variety of bit rates (up to 28 Mbps and 35 Mbps, respectively), resolutions, and frame rates (up to the smooth look of 59.94p) to suit practically any production need.[iii] For special-effect requirements, slow and fast motion MP4 recording at up to 1920×1080/60p can also be performed.

Users can choose from multiple formats that support MP4 or AVCHD to suit a wide variety of production, post, and output needs. The EOS C100 Mark II camera’s dual SD card slots can record in one or both formats simultaneously[iv] for back-up, or convert AVCHD and MP4 files into smaller MP4 files for web upload.[v] Extended clip times can be achieved by recording continuously from one card to the other without a break. In addition, a Data Import Utility application is included that can seamlessly join divided files to help reduce work during editing and to import video file data from an SD card inside the camera or a card reader.

As with the other cameras in Canon’s Cinema EOS line, the new EOS C100 Mark II Digital Video Camera includes Canon Log as a recording choice, providing maximum dynamic range for post-production color grading. New, however, is the addition of a built-in LUT (look-up table), enabling users to view the camera’s live video signal in Wide DR (dynamic range) or the BT.709 (TV standard) color space on the OLED or any external monitor connected to the camera’s locking HDMI® output (this feature can be turned off in the menu). Uncompressed video output (with time code data and 2:3 pull-down markers superimposed) can be output via HDMI to an external recorder.

Connectivity Innovations

The addition of wireless file-transfer capabilities further expands the versatility of the new EOS C100 Mark II camera for multiple production applications, including transferring time-critical news video or backing-up files. Utilizing dual 5 GHz and 2.4 GHz frequencies, the camera can transfer video files via FTP server for instant relay, or send MP4 video to the web browsers of laptops or tablets for viewing and storage (even on PC’s lacking playback software). Remote control of the camera is also enabled via a compatible smartphone, tablet, or laptop. The new EOS C100 Mark II Digital Video Camera also includes compatibility with the optional multi-functional Canon RC-V100 Remote Controller, which can be used to adjust image quality and other important operations from a distance, a handy feature for shooting from a jib arm, drone, or other inaccessible location.

In addition, the optional Canon GP-E2 EOS GPS Receiver can be connected to the EOS C100 Mark II Digital Video Camera using a USB cable to record location and time information during shooting, a helpful feature for editing and archiving.

Pricing and Availability

The Canon EOS C100 Mark II Digital Video Camera is scheduled to be available at the end of December 2014 for an estimated retail price of $5,499.00.

Biggest Pumpkins Ever Burts Farm

Written By: Ashley Armitage - Oct• 29•14

Biggest Pumpkins ever -Burts Farm Georgia

The holiday season has arrived.   To kick off the season we headed to the famous pumpkin patch at Burts Farm and an apple orchard.   The weather was perfect.  If you have the opportunity, this is a fun experience for the whole family — Hayrides, apple picking, eating southern fried chicken, posing next to very LARGE pumpkins, drinking hot apple cider and of course choosing my own Burts Farm Pumpkin –We had a blast.

Unfortunately as I’m about to use my 24 – 70 lens it had a bad connection.  This happens which is why I always carry another body and lenses.  I photographed everything on my Canon EF 35mm f/1.4 L.  Since it was a fixed lens I had to do all the maneuvering and could only shoot from a certain distance. (I really just use this lens in low light since it has a low f stop.  I also had my EF 70-200mm f/2.8 L telephoto lens  with me however I would have had to stand very FAR away from everyone.  Instead of the pumpkin patch you would have seen a pumpkin on the hayride tour (below).


There was definitely some goofing around.  AMA0022370AMA0012369-2 AMA0062390


taste bites… AMA0012447-2

And some family time!

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Cole and Heather Wedding Villa Carlota and Cinnamon Bay St John

Written By: Ashley Armitage - Jun• 12•14

Cole and Heather


Villa Carlota and Cinnamon Bay St John

April 19, 2014


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Ceremony:  Cinnamon Bay

Reception: Villa Carlota

Photography: Ashley Armitage

Videographer:  Steve Simonsen

Wedding Planner:  Katherine Steinborn

Catering:  Mathayom

Guitar:  Craig Kinslow

Violin:  Chris Robert

To view all of Cole and Heather’s Wedding photos Click Here!

Grant’s (Best Man’s Speech):

“… The most cherishable things on earth are thing you can’t purchase. 

It’s love, it’s integrity, it’s honesty, it’s respect

–  and  –

it’s also so fitting that two people with so much beauty in their hearts  are getting officially conjoined in a ceremonious manor

in a place that is also so beautiful as well (best man points out to the view) I don’t know if anyone has noticed those islands are pretty (laughter). 

Okay, I said I wasn’t going to cry…

I would like to raise a glass. (cheers)”


Jessica and Mark Happy Anniversary

Written By: Ashley Armitage - Jun• 06•14

Jessica and Mark

Happy Anniversary!

Today Jessica and Mark have been married for 4 years.  Also a shout out Happy Birthday to Jessica!

Jessica and Mark met in the Virgin Islands.

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Jessica and Mark have grown their family and now have the cutest boy, Eli!

“Oops I deleted my files!” Have you said this before?

Written By: Ashley Armitage - Jun• 05•14

Oops I deleted my files! 

Has this ever happened to you?

I just received a text from a friend the other day:

My friend:  Hi Ashley.  Hope all is well!  I’m hoping you can answer a quick question. My friend took photos of our daughters dance recital and elted her card after she thought they all uploaded to her computer.  Oops.  Do you think that they are gone forever?  My husband thinks they could still be retrieved.

Me:  If she didn’t format the card there’s a possibility the images can be saved.  They can also still be in her computer trash [when she deleted the images].

My friend: Thanks!

I went on and told her briefly my process was hoping that she hasn’t formatted the card yet because most people do not.

The next day I received an updated text.

My friend:  She recovered all the deleted files from her SD card successfully!!!  Thank you sooo much for all your help!! 

Me:  That’s awesome!

TIP:  When you photograph whether it’s for professional or fun, it’s always important to back up your images.  Your camera could be misplaced, damaged, etc and the files could be gone.  When on vacation, use multiple cards if you aren’t able to back your images up during your time away.

PROCESS:  When you back your images up keep one set of files as the original.  Keep them on a separate drive.  The others set files you can edit.*  This way if something gets corrupted or deleted you have a back up.  After your back the images up, delete the images from your card to your computer’s trash.  Then empty the trash.  It’s not ready to eject.  Your card will still think the files are on it.  Next time you have the card in your camera, format it.  This makes sure the card is ready for the camera you are about to use, and it’s fully wiped.

NOTE:  I always check the images on the camera to make sure there’s nothing in case I grabbed a memory card that I haven’t backed up yet.  I know that if there aren’t any images I have back that card up.  Then I format.

This process is important – back up – delete – trash – eject – format.  It saves the lifespan of your card and you are able to use the full capacity of space for your next shoot.

TIP: Create a system that works best for you so you won’t miss any of the memories you can’t get back.  My system may not be the best for you.


Thankfully my friend was able to retrieve the images. [insert many smiley faces and fireworks]  So the moral of the story is don’t panic if you accidentally deleted your files.  There’s still hope if you haven’t formatted your card, or the images still can be in your computer’s trash.

Looking for a great card for your camera?  Hoodman is a great company I LOVE.  They are always on top of their game, and the speeds are incredible.  Cards do go bad eventually and they have a great customer service!  When you use cards as much as I do, they eventually will get tired like anything else we use over an over again.

Digital Media Card

You can purchase a Hoodman Memory card by going to there site

Have a question yourself?  Comment here and I’ll answer!

*JPG is a compressed file.  Every time you open and save that file to the exact same name you lose information (0′s and 1′s that make up that image in the file).  If you are editing the files always save to a new file name if you are working with a compressed files.  RAW images are not compressed files.

Welcoming Party Sirenusa St John Virgin Islands

Written By: Ashley Armitage - May• 04•14

Welcoming Party for Cole and Heather

Sirenusa St John Virgin Islands



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To view more of the images CLICK HERE

Cover of Wine Festival Guide 2014

Written By: Ashley Armitage - Mar• 15•14

This year as you are enjoying the fabulous wines during the Festival check out the cover!  Cover photographed by Ashley Armitage.  This is a great event and look forward to seeing everything enjoying the fine wines in Florida!

Wine Festival 2014 Cover

Sarasota Family Portrait

Written By: Ashley Armitage - Dec• 04•13

Family Portrait

Sarasota Florida

Family Portrait  New College University of South Florida Campus Sarasota Family AMA0028790 AMA0108828

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Carla and Jason Ritz-Carlton Sarasota Florida

Written By: Ashley Armitage - Nov• 13•13

Carla and Jason

November 9, 2013

Ritz-Carlton Sarasota Florida


Sarasota Florida Portrait Ceremony Ritz-Carlton Wedding AMA0028044


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To View More of the Images Click Here!

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